LOUISVILLE, Ky. — A new association for the $1.1 billion digital signage industry has officially launched. The Digital Signage Association has been created to serve those involved in the rapidly growing digital signage industry.

Digital signage is the growing practice of using dynamic displays to communicate messages with a targeted audience — in settings as varied as retail stores, banks, restaurants, airports, and anywhere organizations need to connect with their viewers. LCD, plasma and projection systems, coupled with intelligent software that allows messages to be altered in real time and delivered with precision, have opened up a whole new era of digital communication and one-to-one marketing.

The Digital Signage Association aims to be an advocate for industry issues, increase awareness about the effectiveness of the medium and provide education and networking opportunities for its members.

Deployer Members will have access to complimentary expert advice, critical know-how, networking with other professionals and savings on research and tradeshows.

Vendor Members will enjoy visibility through a membership listing on the website, sales leads, the opportunity to establish strategic relationships as well as save on industry resources.

Members of the Digital Signage Association Advisory Board currently include executives from:

"The industry needs an association that is dedicated to the digital signage business and will serve all market segments," said David Drain, the association's executive director. "We're excited about bringing the industry together under one roof to educate the marketplace on how to effectively implement digital signs."

The Digital Signage Association will be operated by NetWorld Alliance, a publisher of business-to-business trade news and information. The founders of NetWorld Alliance also created the ATM Industry Association and currently operate the Self-Service & Kiosk Association. NetWorld media properties include DigitalSignageToday.com, KioskMarketplace.com, and ATMmarketplace.com. Additional properties cover various foodservice industries. They include FastCasual.com, Fast Casual magazine, QSRweb.com and PizzaMarketplace.com, and the Pizza Marketplace Report. In January, the company will begin publishing Retail Customer Experience magazine in print and online at RetailCustomerExperience.com.

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