NEW YORK Reflect Systems, a provider of digital signage software and services to retailers, has announced the immediate availability of ReflectView 2008, the latest release of its popular digital signage network software suite. Reflect Systems will demonstrate updates and enhancements to its content management, distribution, playback and reporting features that are now available within ReflectView 2008 at the NRF Annual Convention in Microsoft Corp.'s Booth No. 818 on Jan. 14-15, 2008.
The ReflectView 2008 suite includes a new media player, ReflectView Player PE (Portable
Edition), which supports digital signage integration with point of service applications such as price checkers, interactive touchscreens and other point of service systems. ReflectView Player PE, compatible with devices running Microsoft Windows Embedded CE, allows retailers to move from static service applications such as price checkers and service kiosks to dynamic, digital media driven profit centers, increasing a retailer's potential to deliver advertising, branding and promotional messaging directly to the point of service quickly and effectively.
"We're very excited about the ReflectView 2008 Suite," said Matthew Schmitt, cheif executive of Reflect Systems. "And because our new player software, ReflectView Player PE, runs on Windows Embedded CE, retailers can install our software on embedded devices and appliances running point of service applications. For example, a self-checkout or price checker screen can be utilized to run attract loops or advertising messages while not in use — increasing the ROI of the device to the retailer."
The company said new innovations in ReflectView 2008 include:
• Content media library
• Support for standard video and media file formats
• Drag and drop scheduling and publishing interface
• Advance content scheduling capabilities
• Multiuser access and role-based security
• Web services interfaces for application integration
• Proof of play/affidavit reporting

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