FREMONT, Calif. — Dynasign announced a partnership with BlueFire Digital, provider of mobile marketing technologies. The Dynasign screens integrated with BlueFire Digital's SMS platform and Bluetooth technologies will enable personalized interaction with the audience for enhanced information dissemination, targeted marketing and response tracking.
"The integrated technologies will change the dynamics of digital signage networks by engaging the audiences with on-the-spot interactivities via the popular mobile text messaging and Bluetooth," said Alex Wang, president of Dynasign.
Dyansign also announced that it has added Alex Richardson, managing director of Selling Machine Partners, as a member of the Dynasign Advisory Board.
"With over two decades of experience, Alex brings a wealth of innovative ideas to our organization," Wang said. "His guidance and advice will be valuable as we build on our position as a leader in enterprise-level, digital signage content management software and solutions."
Dynasign is showcasing the text messaging marketing application at the Digital Signage Expo 2008 in Vegas.
Dynasign will also be announcing the release of its Dynasign Desktop, a screensaver-based digital signage application, which will be available Mach 10, 2008. Dynasign Desktop transforms idling desktop computers into dynamic digital signage displays and enables businesses to deploy or expand the digital signage information displays to corporation offices, class rooms, libraries, hospitals and retail stores for unified communications or promotions.
Built on the foundation of Dynasign's digital signage platform, Dynasign Desktop provides centralized content management for computer screensavers. Dynasign Desktop caries over many popular Dynasign Player features and supports most content formats, such as WMV, Flash and JPG, and Dynasign Templates including news, weather and RSS/XML feeds, text overlays, ticker display and more.