Silicon Valley will become the center of attention for the digital signage world in the first week of September, as DisplaySearch tackles topics from financing to advertising at its second-annual Digital Signage Conference. The event is being tagged "Flat Panel Displays Go Out-of-Home," and is poised to offer more than just flat panel display (FPD) market updates from the research company.
Chris Connery, vice president of the PC and Large Format Commercial Display Market Research Group at DisplaySearch believes the recent U.S. government stimulus initiatives will open up a door for organizations to consider adding FPDs, particularly in the education and transportation sectors.
"It is great that the government is being more open with where all the stimulus money is going, but one of the goals of this conference is to get down to opportunities at the digital signage level," Connery said.
The conference will comprise five sessions where experts from all facets of the flat-panel display and digital signage markets will address near- and long-term outlooks for these sectors.
Chris Connery, DisplaySearch Doug Albregts, Samsung Andy Bowden, Hewlett-Packard Jeff Dowell, LG Electronics Thomas Wyatt, Cisco
Connery said discussions in this session will also look forward to where FPD companies are headed in the future.
"You will see analogies throughout the conference about how other industries have come about," he said. "For example, the railroad industry got into the hotel business so people would have a place to stay. Likewise, does it make sense for display companies to get into the media business in order to sell more displays? They're looking for the next big market and how they can build infrastructures there."
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Jeff Porter, Scala Bob Burtis, Scott Koller, Wireless Ronin
In addition, Bob Burtis of National City Media finance will address the challenges of financing digital signage and compare several models for doing so, including using up-front capital as opposed to relying on revenue from paid content. Methods for acquiring financing for networks and perceived risk factors will also be presented.
| Session 3 speakers |
| Kevin Prewett, Ingram Micro Mark Wilkins, Stampede Sam Taylor, Almo Professional AV Eddie Franklin, Synnex |
| Session 4 speakers |
| Dave Colley, Horizon Display Marco Cohen, GDS Ken Neeld, |
Roman Kosinov, JC Decaux Lyle Bunn, BUNN Co.
"The age when ‘50 percent of the advertising budget is a waste' is past, since audience and impact measurements are essential to the decision to use any communications medium in modern marketing," said Lyle Bunn, principal and strategy architect of BUNN Co. and a member of the panel. "All successful industries have a common characteristic - a technology breakthrough that enables economies and efficiencies, or fundamentally better ways of doing something. DOOH is following this same pattern, fueled by a measurement feedback system that drives best practices.
The DisplaySearch Digital Signage Conference: Flat Panel Displays Go Out-of-Home will take place on Sept. 1, 2009, at the San Jose Marriott in San Jose, Calif. To view the latest agenda in detail and register for the conference visit www.displaysearch.com/digitalsignage2009.
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