Harris Corporation, an international communications and information technology company, has added industry experts Carre Dawson and Rebecca Walt to its growing Broadcast Communications digital signage team. Both will serve as directors of business development, with Dawson focused on North America's western region and Walt on the eastern region.
Dawson and Walt have extensive experience deploying networks across distributed retail, quick-service restaurant and other vertical markets, where Harris digital signage solutions apply.
"They are well-connected and have impressive records of success in the digital signage and digital-out-of-home industry," said Denise MacDonell, director and general manager of digital signage for Harris Broadcast Communications.
The company's expansion of its digital signage business development team follows a large investment in developing an advanced digital signage application, a sophisticated scheduling and network management layer, and a managed services business with more than 3,000 field professionals. Recent wins in sports stadiums, quick-service restaurants and hotels and casinos have enabled Harris to attract thought leaders in the industry, such as Dawson and Walt, to help manage the demand.
Dawson comes to Harris with 10 years experience in the retail and digital signage industries, including high-ranking positions at eVision and EDR Media. She will leverage her experience in building ad-modeling networks to expand the Harris digital signage business, while also emphasizing integrated merchandise strategies and sophisticated program design for Harris customers. Dawson also serves as co-chair of the Advocacy Committee for POPAI Digital Signage Association.
Walt has been a leading force in the digital signage sector since 2003. Before joining Harris, Walt held high-ranking roles at Reflect Systems and Technicolor Enterprise Systems. Her in-depth understanding of application and project processes, linked with her broader knowledge of retail and consumer package goods marketing, bring strong leadership capabilities to large-scale and mission-critical projects.