Reflect Systems, a Dallas-based provider of digital signage and networked media solutions, has announced the addition of team members in the roles of business development, sales and solutions management.

Bill Warren joins Reflect as President and will focus on business development and driving further growth and adoption of Reflect solutions in the market, according to a company release. Warren brings more than 30 years of experience in executive leadership in solutions delivery in the technology and service sectors. Warren held senior-level leadership positions at Accenture, where he was an early contributor in developing the services business into the global organization it is today; has also been instrumental in developing several media and communications and consumer fulfillment companies; and sits on the board of several business, academic and community organizations.

Arturo Florcruz has joined the Reflect team as director of sales. Florcruz has more than 20 years of experience in technology sales and sales management. Florcruz has held senior level positions at Fortune 100 companies such as Ameritech and SunGuard, in addition to being instrumental in the foundation of technology companies including Ovation Communications and Raindance Communications.

Christian Jennings joins Reflect as senior sales engineer and solutions specialist. His responsibilities will include pre-sales support for software and services, in addition to working with Reflect's internal teams and industry partners to develop and implement a solutions-based approach to managing customer relationships. Jennings has more than 15 years of experience developing and implementing enterprise solutions with organizations, including BEA Systems and Fuego, a business procedure management provider.

"We're excited to welcome our new team members. We believe our customers and partners will benefit greatly from these additions, and that Reflect will continue to build a reputation as a leader in our market," said Matt Schmitt, founder and CEO of Reflect Systems. "Bill's successes in growing businesses and serving enterprise customers are great assets for Reflect. We look forward to leveraging his experience and his passion to position Reflect as a forerunner in the digital signage industry. Arturo and Christian bring deep experience and expertise in delivering enterprise solutions to customers and managing relationships for long term success, which will benefit our partners and clients."

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