CE labs, a manufacturer of pro-grade audio and video products and digital signage systems, has announced the establishment of a dedicated digital signage content creation division called The Weird Box, signaling the importance that content creation is having on the development of the digital signage industry.

Using the latest video and motion graphics software, The Weird Box will have a range of content creation packages and themes including repurposing of print collateral into rich, animated digital content, custom branded digital signage templates and playlist management services. Run by a compact, committed team of designers working with established CE labs engineers, it will also be a key component for CE labs' digital signage systems.

"Digital signage can be a dynamic and inspiring place for designers with its diverse mix of styles, approaches and applications," CE labs vice president of sales Eric McCready said. "This new studio will help us further develop our understanding of this vibrant industry and to work more closely with extremely talented designers. Reflecting CE labs' status as one of the hottest companies for digital signage right now I expect this cutting-edge studio to influence not only our thinking on new design trends and ideas for our hardware, but also for many digital signage system applications."

The Weird Box studio is part of CE labs' ongoing investment in digital signage, the company says. Late last year CE labs forged a partnership with Reflect Systems Inc., announcing media-appliance support for digital signage and out-of-home media networks. CE labs has grown to become a complete digital signage turn-key solution offering high definition digital media players, content management software and now dedicated digital signage content creation.

"CE labs' investment in this innovative design studio reflects the importance of digital signage content creation and the role it plays in a successful digital signage campaign," creative director Tony Smith said. "This studio gives talented designers the opportunity to work with a new industry that is still discovering itself. The digital signage industry is growing at an accelerated pace and will be a huge opportunity for designers to set this medium apart from broadcast, print and web."

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