TruMedia has announced what it's calling "a breakthrough in measurement services technology."
TruMedia partners will no longer have to manually upload proof-of-play lists onto the TruMedia server, thanks to its new, fully-automated web-based reporting system, Play List Sync, the company says.
Play List Sync enables the generation of a per-ad audience report by uploading proof-of-play logs automatically into TruMedia's web portal without the need of human interference, the company says.
"This integration allows the automatic uploading of play logs to the TruMedia Portal. This will enable users to create a viewership report, for each and every content, thus allowing for real, in depth analysis of the effectiveness of the display," TruMedia director of customer applications Mickey Lehtman said in the announcement. "In the past the user had to manually retrieve the logs and upload them to the Portal in a relatively slow process. With this new Sync tool it is done automatically in the background, thus relieving the user from doing much technical work. This new integration saves both time and money for all of the TruMedia partners worldwide and makes the extraction of Audience Measurement reports a whole lot faster and easier."
