In-store digital media solutions provider Reflect Systems today announced a strategic partnership with experiential in-store and new media services provider DMX to offer retailers and other businesses a more dynamic suite of services to create brand differentiation and shape their customer's in-store experience.
"This partnership brings together Reflect's proven in-store digital media technology with DMX's extensive content capabilities and established field support network, allowing us to provide retailers with a robust offering to really address the need for creating an in-store experience that's compelling to shoppers and profitable for retailers," Reflect co-founder and CEO Matt Schmitt said.
DMX and Reflect says they will enable organizations to easily manage video and promotional messaging using Reflect's digital media software, ReflectView, as the underlying technology. The ability to integrate in-store solutions provides retailers with better management control, increased compliance and a more efficient use of resources, the companies say.
Under the moniker "CenterStage powered by Reflect," DMX will bring to market a proven, robust, flexible solution for large-scale digital signage deployments. Reflect will expand its offerings to include services from DMX, including commercially licensed music, video content and other retail sensory offerings.
"Reflect understands the value of an in-store strategy, in addition to having the technology to power it," said Brian McKinley, vice president of marketing for DMX. "They have a successful track record with some of the largest retailers in the U.S., who rely on Reflect's solutions to manage their in-store media networks. This track record made them a very attractive partner to DMX."