Reflect Systems, a national full-service provider of in-store digital media solutions including digital signage, recently announced a strategic partnership with TXT4CRM, a technology platform and service provider of mobile marketing engagement solutions.
According to the release, the alliance enables both companies to equip their clients for the future of retailing by offering multichannel customer engagement solutions that change customer behavior through optimized merchandising and produce sales results.
"By developing more cohesive mobile and in-store media platforms with Reflect, we'll provide enhanced results for clients and help them achieve stronger connections with the shopper at the point of sale and beyond," said Carrie Chitsey, CEO of TXT4CRM.
Using Reflect's ReflectView platform in conjunction with TXT4CRM's mobile solutions, retailers and brands can now easily present and manage mobile engagement programs through in-store digital displays and interactive kiosks, in addition to delivering messages via text. The cohesion of in-store digital media (point-of-sale) solutions with mobile marketing (anytime, anywhere) solutions, will allow companies to more effectively provide timely and targeted engagement with shoppers on their in-store and post-store shopping journeys, the companies say.