Show+Tell, an ad agency that has been among the first to embrace digital place-based media, recently announced the details of a comprehensive digital signage system (DSS) the agency has put together for the newest addition to their client roster, CEMUSA.

"CEMUSA is a globally recognized brand that has cemented their presence in New York City through their award of the city’s Coordinated Street Furniture Franchise," Show+Tell president Phil Lenger said in a release. "They have set a high bar with their rollout of newly designed bus stops and newsstands that deliver quality engineering and architectural beauty, and we are honored to continue that tradition by adding a world class digital out-of-home network to those installations."

Show+Tell says it architected a comprehensive solution based on CEMUSA’s requirements for an outdoor digital signage network, including hardware integration, scheduling and playback software, network connectivity, implementation services and support services. Show+Tell will manage the installations for CEMUSA’s initial rollout of eight newsstands, design content for CEMUSA and its advertisers and provide technical and marketing support services on an ongoing basis.

Based on Show+Tells proposed solution for the DSS, CEMUSA selected Display Devices Inc. and WireSpring as their hardware and software partners for the project. Display Devices will place Samsung day-light readable LCD screens in a two-by-two matrix of landscape-oriented 65-inch screens and one portrait 70-inch LCD for each newsstand. WireSpring’s enterprise FireCast software will be utilized for playback and scheduling of content to the screens. The 70-inch portrait screens also will include touchscreen capability for users to interact with information on-screen in the future.