Samsung Electronics Co. Ltd. has announced that it has begun mass producing a super-wide LCD panel for out-of-home advertising and informational displays. This 43-inch LCD panel produces images with a panoramic aspect ratio of 4:1, compared to conventional standard (4:3) or widescreen (16:9) panels. Featuring full HD-ready (1920x480 resolution), this new super-wide panel can be utilized in subway stations, airports, shopping malls and schools, where existing standard panels are unable to effectively deliver information. The display was introduced in a private booth at Digital Signage Expo 2010.

“We now are witnessing digital information displays being used in a broader range of applications with increasing demand for customizable DIDs to improve information delivery,” said Chang-man Kim, vice president of marketing at Samsung Electronics’ LCD Business. “Samsung Electronics will target the DID market with specialized products including brighter outdoor DIDs and panels with an ultra-slim bezel, as well as our super-wide panel.”

In addition, the Samsung super-wide digital information display (DID) panel allows for effective delivery of related information in various formats through split screens. With the capability to run three VGA (640x480) screens at once or individually, the panel can present different eye-catching combinations of video and text in contiguous displays.

Samsung Electronics has already converted some of its facilities to mass-produce the super-wide LCD panels. It expects to produce 12 super-wide LCD panels per substrate on its seventh generation production line.

According to DisplaySearch, a leading global market research firm, the market for DID LCD panels is expected to grow from 1.33 million units in 2010 to 6.57 million units in 2015. It is also projected that LCD panels will account for nearly 90 percent of the DID market in 2015.