CBS Outdoor and N4D have teamed up to launch Grand Central Station's first 3D digital signage campaign. The centerpiece of the campaign is a 14-foot screen displaying commercials in 3D throughout February. The physiologically correct 3D content created by N4D is a first in digital outdoor advertising and is expected to lead the way for this type of application.
"To bring high definition 3D content to a high profile location like Grand Central Station, we needed a partner with the experience and resources to meet our clients' needs. Our partner N4D created a custom 3D solution that exceeded our expectations, and their team overcame every challenge we presented to them. We look forward to a continued expansion of our 3D offering with N4D," said David Lane, vice president, Digital Media, CBS Outdoor.
N4D estimates that more than 1 million viewers will see the 3D spots, which feature a voiceover performance by Academy Award-winning actor Morgan Freeman. To develop the famous Manhattan terminal's first 3D display, N4D partnered with digital projection experts Christie and Lightspeed Design Inc's DepthQ. Christie is providing a true high definition 3D active stereo projector, the Christie Mirage HD6.
“N4D's goal is to change the way the world views information. N4D's 20 years of research offer a new paradigm - 3D for extended daily use,” said N4D CEO Clif Parker. “This 3D technology provides CBS Outdoor with a definite edge in the signage industry. It also ensures that their customers and viewers of the 3D advertisements will enjoy the world's most comfortable 3D experience.”
“N4D is pleased to be able to offer this unique opportunity to CBS Outdoor,” said N4D president Lance Hilton. “We see this type of advertising approach becoming very popular with companies looking to reach viewers that have become desensitized to traditional media.”
