Inwindow Outdoor has launched an interactive storefront window campaign to promote CW’s new drama, Vampire Diaries. The Storescape campaign utilizes three Inwindow properties in Los Angeles and three in New York City and features a range of incredible interactive technologies to engage the pedestrian, including augmented reality and Bluetooth.
Playing on the concept that vampires don’t have reflections, pedestrians who approach the Inwindow Storescape will initially see their likeness on a screen. Shortly thereafter, a black crow approaches the viewer, circling around the viewer’s head before flying off. The screen then flashes momentarily and the image of the viewer vanishes while the background scene – other pedestrians, cars, etc. – remains. A trailer of the show then launches on the screen and the pedestrian is sent a message to their mobile device, via Bluetooth, that allows them to view the trailer on their phone.
Created in partnership with OMG, deployment partner Helios Interactive Technologies, and augmented reality provider Total Immersion, the CW Storescape campaign will run for four weeks.
