Midwich and True Colours Distribution have announced they will host a free one-day, trade-only signage event for digital signage resellers and integrators on Tuesday Sept. 15, 2009, at Towcester Racecourse in Towcester, England.

Named the “Reseller Signage Showcase,” the event will feature digital signage products from at least twelve major manufacturers and solution providers from both distributors, including Conrac, dZine, Magenta, Optoma, Samsung, Sanyo, NEC, Panasonic and signagelive.

A series of educational seminars are planned throughout the day, including an Nvest training seminar on Samsung MagicInfo pro and a dZine seminar on promotional edutainment.

Seminars will cover all aspects of digital signage, from hardware and software through to content and connectivity. Return on investment and audience measurement, some of the major objections that resellers may encounter, will also come under close scrutiny, as True Colours stocks a range of iCapture audience measurement solutions from TruMedia.

“Events such as this are an integral part of our digital signage partner program,” said Iain Campbell, sales and marketing director at True Colours. “We have made a big investment to support integrators that operate in the digital signage space, and this event will show AV specialists and IT VARs alike how they can make money from digital signage.”

To register for this event, visit: http://www.true-colours.net/resellersignageshowcase.html