SAN FRANCISCO — The MediaTile Company, a provider of cellular digital signage solutions, has announced that it will offer a custom version of its “Return On Message” (ROM) Methodology for corporate communication professionals running digital signage networks across their facilities. The “ROM Methodology for CorpComm” will empower business communication professionals and enable them to better engage and influence employees. Based on best practices established by the independent Digital Signage Association, it delivers a standards-based system that will guide communicators through the complex variables which must be considered for successful digital signage deployment.
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“We’re empowering a whole new generation of communication professionals to better manage crisis situations, improve accountability and engage employees continuously throughout their workday,” said Roger Sanford, executive producer and vice president of media services for The MediaTile Company. “Using ROM for CorpComm, companies can now easily define and implement a highly effective internal communications strategy.”
The announcement was made concurrent with the 2009 IABC World Conference in San Francisco, where the company is demonstrating the MediaTile Digital Sign in a Box platform, and its Mediacast SaaS-based content delivery and management service to corporate communication professionals. In recent years, MediaTile’s cellular and SaaS-based solution has become very popular with enterprise-class customers for dramatically simplifying the deployment and operation of company-wide networks. With its built-in cellular broadband Internet support, the all-in-one solution eliminates the need for on-site IT networking support and services. The system can be deployed virtually anywhere and can easily be controlled from a Web browser.
The ROM System is a process methodology that shows the critical difference between status quo communications and a highly optimized digital signage network. MediaTile’s Return On Message Methodology answers the fundamental question of how to effectively measure and improve the impact of digital signage for corporate communicators. The resulting ROM Report includes a “ROM Content Index,” which is built on core elements as defined by the Digital Signage Association’s Content Best Practices Committee. These include more than 50 key variables in seven categories: Content, Relevancy, Interaction, Schedule, Placement, Refresh and Attraction.
