SEATTLE, Wash. — Digital signage company .advancedMethod decided to approach June’s InfoComm, held this year in Orlando, Fla., a little differently than others. Instead of flying a large Seattle-based team and booth materials across the country creating a massive carbon footprint, .advancedMethod has decided not to attend InfoComm at all; at least not in the traditional sense.

When planning for InfoComm, .advancedMethod decided to take the “reduce, reuse, recycle” motto into consideration. Bearing the slogan in mind, the team has realized that their physical presence at the .advancedMethod InfoComm booth (booth #2179) is not necessary. 

“Our digital signage system, express, is perfectly capable of doing the talking for us,” said Robert Grawet, general manager of .advancedMethod. “Through express, the Seattle team is able to create and schedule content ahead of time that explains the company’s various offerings. In addition, .advancedMethod will even offer guests a very special interactive kiosk/video conferencing experience that will put them directly in touch with the team back in Seattle."

To further conserve resources, .advancedMethod will be building their booth in Orlando from local recyclable resources. The booth will be designed to look like a giant express box that guests can interact with in order to learn more about the express digital signage system. Following InfoComm, the box will be disassembled and all materials will be donated to Habitat for Humanity, going toward building homes for those in need.