STRATACACHE announces service to track and document consumer traffic patterns
• 08 May 2009
DAYTON, Ohio — STRATACACHE, provider of the digital signage platform ActiVia for Media, has launched a new service providing in-store/in-branch consumer traffic pattern analysis for new digital signage customers.
In-store consumer tracking technology uses highly intelligent IP cameras to analyze the ongoing consumer traffic pattern within the retail store or branch location. This technology counts patrons, tracks their flow and dwell through the retail environment and helps companies select optimal locations for digital messaging based on the consumer's in-store/in-branch behavior. The data generated by the system provides valuable intelligence for retail environments and bank branches to analyze placement of digital signs and their success.
With this intelligence, retailers and bank branches can improve customer service, respond to consumer shopping or traffic trends, and determine which promotions and products are most effective at generating interest and stimulating action. Traffic analysis offers banks and retailers a competitive advantage that can make a critical difference in their digital signage project, dramatically improving the customer experience and increasing message effectiveness.
STRATACACHE's new program leverages the traffic tracking technology and pattern analysis both pre- and post-digital signage installation to optimize the placement decisions being made for digital displays within the retail environment. The traffic pattern technology remains in place post-digital signage installation (two to four weeks) for continued analysis of consumer traffic to help determine changes in flow triggered by the digital signage as part of the consumer experience. When used in concert with ActiVia Audience Measurement, the system can determine not only where customers travel within the store or branch and how they get there, but also what digital messages they focus on during their visit.
STRATACACHE's ActiVia for Media is a highly optimized solution for retail digital marketing that manages the entire digital signage lifecycle for multi-layered playlist creation, distribution, audience measurement and monitoring of large-scale digital signage networks. ActiVia is massively scalable and capable of managing networks containing up to 250,000 concurrent media devices.
ActiVia combines STRATACACHE's patented content delivery platform with state-of-the-art digital media technology. ActiVia can be purchased as a customer-deployed solution, through a Software as a Service (SaaS) arrangement, or as a managed service via STRATACACHE or STRATACACHE partners worldwide.
