LONDON — The signagelive-enabled Estee Lauder Lab Series for Men RFID solution installed by Lime-IT in the House of Fraser store on Oxford Street, London, has achieved 800 customer interactions in the first two days of trading.
Using radio frequency identification (RFID), videos are played on digital signs above the fixture when customers pick up different products.
Comprehensive online reporting through signagelive digital signage software over a Vodafone Mobile Data connection enables Estee Lauder to track which products are of most interest to consumers at the concession and most importantly, the impact on sales through the tills.
