MediaWeek: Captivate has announced three new content providers and an expansion of its local programming that will make 30 percent of its content live and local. The Gannett-owned out-of-home company has partnered with BusinessWeek, Harvard Business Review, Crain's New York Business and Crain's Chicago Business. As part of its strategy to expand its local programming, Captivate hired a dedicated editorial staff of six to deliver customized local news and content to 23 cities. Typically, out-of-home networks have relied on national content.
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