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09 Mar DOOH Advertising: Flexibility, engagement help make DOOH a hit with creative directors
Marketers will have a big presence at this year's Digital Signage Content Strategies Summit, next month in Las Vegas.
04 Mar Hardware: Surging digital signage market attracts interest of IT firms
The rapid growth of professional displays for signage is attracting a new group of heavyweight competitors to the business.  
03 Mar Display Technology: Samsung now mass producing super-wide LCD panels
Designed to replace LED tickers and for transportation use, this new screen features a panoramic aspect ratio of 4:1
01 Mar DOOH Advertising: RMG Networks, The New York Times launch DOOH network
NYTimes.com content is coming to 800 restaurant screens in New York, Los Angeles, Chicago, Boston and San Francisco.      
23 Feb DOOH Advertising: DSE: Walmart reveals 18-month results for SMART Network
The retail giant has tied digital signage to its POS network and it is yielding impressive sales uplifts.
20 Feb Tradeshows/Conferences: Digital signage industry reacts to prospect of second association
Eyes turn to Las Vegas for press conference, DSA board meeting.  
18 Feb DOOH Advertising: DOOH a missed opportunity for Vancouver Olympics advertisers
VANOC forgot about digital signage when it bought $38 million worth of ads for Olympic sponsors, so others have capitalized.
15 Feb Mobile Interactivity: 3Gsignage launches iBrand application for iPhone
App uses e-couponing to draw shoppers to digital out-of-home screens in retail locations and can integrate with digital signage SaaS platform.
12 Feb Interactive Displays: Why location-based services are important for place-based screens
LocaModa’s CEO discusses the integration of Foursquare with digital signage and the advantages it has for deploying locations.
10 Feb DOOH Advertising: Three things that will change DOOH ad pricing
Demand, interactivity and aggregation services are poised to pull more dollars to screen advertising.    
09 Feb DOOH Advertising: Disney, Google to invest in Chinese digital signage company
If deal is completed, YUM! Brands’s KFC says it is on board to advertise on 2,000 screens.
05 Feb 3D Digital Signage: CBS Outdoor taps N4D for first 3D digital signage ad campaign
The centerpiece of the campaign is a 14-foot screen displaying commercials in 3D throughout February.  
04 Feb Education: NEC, Array Interactive develop digital signage program for Towson University
The two companies worked with university stakeholders to develop a network to reach 10,000 students.
29 Jan Healthcare: Aligning healthcare organizations and staff through digital signage
Big screens are the new medium of choice to deliver information and improve workflow in hospitals, doctor's offices and other health facilities.    
28 Jan Education: How high schools can benefit from digital signage
In order to compete with the growing digital communication among teenagers, high schools can use screens in different ways to get the message across.  
26 Jan State of the Art Digital Signage: 2010: The year of choice for digital signage
One of the industry’s top analysts says this is the year digital signage finally comes of age.  
22 Jan Advertising: Decline in ad spending signals rethinking of media options
Keywest's director of marketing puts the decline in ad spending and how it affects the digital signage industry into perspective.  
21 Jan Retail Digital Signage: New Balance, MitchAlexander Media partner on digital signage
The Vancouver flagship store has completed a merchandising project just in time for the upcoming Winter Olympics.  
19 Jan Outdoor Digital Signage: How LED backlighting is changing outdoor digital signage
We look at three advantages to using LED-backlighting when taking LCDs outside.
13 Jan State of the Art Digital Signage: Mobile marketing and its impact on digital signage
We are in a new era of mobile communications that is manifest by the explosive growth of sophisticated smartphones. How will they mesh into the digital signage industry?    

 

 

 
 
   
 
 
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